
What should a brand do when a shopper abandons their cart but the manufacturer still wants the sale? The most effective thing is to send the consumer an email with a discount needed for the 4 x Guitar Speed Knobs w/ SKULL & CROSSBONES LOGO in the wagon. The second most effective thing is usually to send an email without a lower price. That raises the question of how flexible do you want to be about your price? How important is it to have price integrity and will customers get trained to let a cart sit until you send them an email providing a discount? Those are hard questions involving key technique questions. So often it is luring to do what you have to do to help get the next sale but generally that comes at the expense of future growth....Get Yours
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